I grew up in Quetta, Balochistan — a city the world mostly knows from headlines, not from its people, its food, its mountains, or the warmth of its streets at dusk. I picked up a camera to counter that. Every film I make is an argument: that these places deserve to be seen on their own terms.
Alongside filmmaking, I build cultural AI tools — software that carries the logic of place, language, and memory. A flood relief campaign I directed reached 4 million in two months. A brand identity I built for a startup in Quetta became its face across the province. I care about work that moves people before it impresses them.
I'm currently in London, completing an MSc in Applied Machine Learning for Creatives at University of the Arts London. I am interested in what happens at the edge — where a film frame meets a model output, where a dataset holds a story, where technology becomes a way of remembering.
Education
Pursuing a postgraduate degree at the intersection of machine learning and creative practice. The programme explores how AI systems can be designed, interrogated, and reimagined by artists and cultural practitioners — moving beyond tool use into authorship and critique.
Four years studying media production, journalism, documentary filmmaking, and digital communication at one of Pakistan's leading universities. Graduated with multiple academic awards across creative and analytical disciplines.
A concentrated summer programme at one of Oxford's leading independent academies, covering foundational principles of business strategy, organisational management, and leadership. An early introduction to structured academic thinking in a UK context.
Professional Credentials
Experience
Delivering front-line academic and administrative support to a diverse student body of 500+ at a London-based higher education institution. Working at the intersection of student welfare, institutional policy, and digital service delivery.
Spearheaded the digital transformation of one of Pakistan's oldest regional television networks, bringing AI-driven workflows to a 20-year archive of Pashto language media. Operated at the frontier of broadcast media and machine learning, building systems that no Pakistani broadcaster had attempted.
Producing data-driven visual campaigns for UK-based charity and nonprofit clients. Working at the intersection of storytelling and social impact, creating content that moved audiences to act on causes ranging from international disaster relief to community health initiatives.
Joined a media startup at an inflection point — Pakistan's first OTT streaming platform was being built, and original content needed an identity. Worked across brand development, production design, and sports marketing in a fast-moving environment.
First professional media leadership role — took ownership of all content production for a technology startup at 21. Built the media function from scratch, producing original YouTube content, brand campaigns, and product launch assets.
Awards
Two short films recognised at one of London's leading student film festivals, hosted at King's College London.
Cross-border recognition for documentary photography work exploring themes of freedom and identity.
